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Jun 27, 2019

On today’s episode of Just the Tips, we continue our deep, questionable dive into the life of Dean Holland. If you listened to episode 101, you know we peeled back the stinky onion of Dean’s life to reveal that he’s actually something of an affiliate marketing genius. If you’re interested in affiliate marketing, or Dean piqued your curiosity a couple weeks back, you’re going to want to listen to this week’s episode.

Starting affiliate marketing from scratch

When it comes to affiliate marketing, relationships matter. But what if you’re just starting to dip your toe into it, and you don’t have those relationships from years of selling online? Well, either Dean is going to break it down for you, or this is a very short episode. The trouble is people think they need to connect with high-profile people, or join expensive programs that connect them with influencers. But Dean has actually never done any of those things, and if he hasn’t had to buy friends, you should be good, too.

Prove your offer before trying to get affiliates

The very first thing you need to do, before you go out and try to get people to market a product for you, you have to prove that the product will sell. If you haven’t already proved the offer, and you ask this affiliate army to market your offer for you and it flops? It’s going to be really difficult to convince them to market your next offer. Take your proven products to your affiliates so that the relationship is mutually beneficial. 

Harvest your data

If you have done a lot of paid traffic, and you’ve already proven your offer, you’re in good shape. But you need to collect that data, show all of that traffic, show your conversions, and take that to affiliates. Affiliates want to know what their earnings per click is going to be, and if you can already show them that the offer is working and selling, then they are going to be more likely to join up.

Turning customers into affiliates

It’s so simple, yet many companies don’t do it. If your customers have gotten results with you, then it makes total sense to go to them and ask if they’re interested in being affiliates. Chances are they have people in their network who could be helped by what you’re offering. All you have to do is make it as easy as possible for them to become an affiliate. Dean even has a way to automatically sign up his customers as affiliates. This is a no-brainer, and just one of the great tips Dean supplies on this week’s episode of Just the Tips. 

Outline of This Episode

  • [4:09] Starting from scratch with affiliate marketing
  • [6:30] You don’t have to do anything expensive
  • [09:29] How to prove the offer 
  • [13:00] Make a test valuable for an affiliate 
  • [15:45] What if you’ve been doing a lot of paid traffic?
  • [21:04] Turning customers into affiliates
  • [27:05] How to decide the commission

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland: