Aug 30, 2018
For all of the many skills an entrepreneur applies to their work and life, often taking care of their financial well-being isn’t one of them. Planning for retirement and making sure you are “financially healthy” can be intimidating to think about. But on today’s episode of Just the Tips, Dean and I talk with a guy who knows how to talk with entrepreneurs about money. Bradley Gibb is the co-founder of Atlas Wealth Solutions and CashFlow Tactics, and as he told us in this week’s episode, entrepreneurs often get into the field because they have a great idea or they love sales or business, but that doesn’t mean they’re great at managing their money. Bradley understands all of this, which is why you have to listen to this week’s episode.
As Bradley says, he and his company step in to help entrepreneurs when they realize they’ve been hustling and grinding for five or ten years to build their business, and they’re looking around and realizing they need to be able to hang onto this money they’re making. So entrepreneurs either blindly trust whatever advisor is in front of them, or they put their heads in the sand and don’t think about it. If this sounds like you, if you think you land in one of those two camps, you need to tune into this week’s episode of Just the Tips.
One of the biggest problems with financial advice, Bradley told us, is that often we think a “cookie cutter” or “silver bullet” approach will work. But the fact is we all are in different stages of our lives and our businesses, and there’s no one piece of advice that’s going to work for everyone. The other thing we, as entrepreneurs, need to remember is that financial products are products. They have marketing budgets and customer avatars and they’re being sold to us whether or not they solve the specific problems we have. That’s not an evil thing, that’s what we all do, but that also means we have to be very selective in who we trust and what advice we take. But of course, you can trust everything I say, and about 30% of what Dean says, ons Just the Tips.
Because this show is called Just the Tips, we had to ask Bradley for some good, fundamental advice for entrepreneurs. His first answer was actually somewhat surprising: It’s that entrepreneurs should remember that they have a superpower that no one else has: They print money. They literally make money. And so step one is to re-invest in yourself and your business. And so if you have the mindset to do that, you have the mindset to make great decisions with your money. And as Bradley continues to roll out the advice, it’s so clear that he understands exactly the needs of entrepreneurs. This is a really great episode and one you have to listen to if you own a business.
James P. Friel:
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