May 14, 2020
Today's topic can earn you a lot of money, but hardly anyone talks about it. James and Dean welcome Mike Schmidt and AJ Rivera of Anchor Wave, who will share the secrets of a "shadow sales funnel." You can capture all the traffic that's generated in the wake of your active sales funnel to make even more money.
What happens when people do a Google search for your name? Are there things from your past that come up which will hurt your business? The solution is to build a funnel hub so that you control all those searches. A funnel hub will catch anybody that's searching for you and direct them where you want them to go.
A funnel hub works by helping you push potential clients past the trust tipping point. Potential clients will overcome skepticism so that you can convert opportunities into more sales.
"People want to buy from people they admire and have the success they want." – Mike Schmidt and AJ Rivera
Outline of This Episode
- [05:51] Learn what a shadow sales funnel is and how it can help you
- [10:04] Seal in the cracks between your online sites
- [12:49] How a funnel hub can push your clients past the trust tipping point
- [17:37] Steps you can take right now to build a funnel hub
- [20:24] What are the key elements of a funnel hub?
What a funnel hub is, and how it can make you more money
A passive sales funnel is what happens when people hear about you and want to know more. A funnel hub takes those searches and pushes them back into your funnel. It's a way to connect all the things you're trying to do to all the people who want to know who you are. Building a funnel hub will catch anybody who's searching for you and direct them to your sales funnels.
How to get your customers past the trust tipping point
The trust tipping point is where you convert skeptics into clients. You need to convince people of what you do and why so that they will overcome their skepticism and become clients. A funnel hub gives people the secondary validation they need to become clients. It's more elegant than a landing page because it's more purpose-driven. Take control of the results that pop up when people search for you and direct them to your sales funnels.
The difference between a landing page and a funnel hub
A landing page is like a brochure, but you need a funnel hub to link all your online properties. Share your dream, your drive, your manifesto on your funnel hub so that potential clients will trust you. By doing this, you create transparency and trust. People will know who you are, including your hero's journey and lifestyle. By giving them this evidence, you help people overcome the trust tipping point. Creating a funnel hub gives people the validation they need, and makes you the money you're missing.
Resources & People Mentioned
Examples of funnel hubs
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
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