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Jul 27, 2017

When it comes to posting ads on Facebook, you might go a little crazy trying to figure out how to do it all on your own. That’s why Dean and I thought it would be a great idea to have an expert on Facebook ads on the show. John Parkes is a guy I’ve watched for a while now and he is really crushing it when it comes to creating effective Facebook Ad campaigns. This episode is packed full of stuff you don’t hear from other experts because John is just THAT kind of guy. You’re going to love this - if you listen - so why don’t you listen?

How to create Facebook Ads that hook people in, so you can grow your business.

If you’ve ever tried creating Facebook Ads, chances are you weren’t very successful the first time. I know I wasn’t. It’s not that easy to do. John Parkes says there are some simple but effective best-practices anyone can implement to make your ads more effective. For example, the way you decide what audience to show your ads to really matters. It’s not something you guess at, it’s something you dial in carefully. If you want to learn more tips like this, you’ve got to hear this episode. John brings the goods.

Facebook Ads tip: Keep in mind that Facebook is a scrolling platform.

What difference does that make? A ton. When people scroll through a news feed or page they tend to scan the content rather than read it carefully, that means if you are going to place ads in that column, they need to stand out. John Parkes says that fact impacts the color choices you make, the images you use, and the types of text or emoticons you place on them as overlays. Everything about your Facebook Ad needs to be created to catch the attention of those who are scrolling and make them stop. John is doing great things for his clients on the Facebook Ads platform, so be sure you listen to get his best basic tips.

People buy YOU more than they buy your product. That’s why video is important for FB Ads.

When I asked John Parkes if there’s an advantage to using video in Facebook Ads he made a very interesting point: though video doesn’t get as many clicks as images do, it usually converts better when people do wind up clicking. Why? He says it’s because the video enables you to become known, liked, and trusted with the buyer before they even go to your website. That adds up to more sales. Find out more nuanced tips about how to post ads on Facebook that are profitable, on this episode.

What are the highest converting types of images to use on FB Ads?

John Parkes says that there is clear evidence that certain types of images work better than others. So what types of images convert best? Straight-on headshots are better than profiles. Strange or unusual images get a lot of clicks too. Honestly, anything that causes a scroller to slow down and notice your ad is a good thing. But don’t over do it. Your images need to be relevant to the content of your ad. Dean and I found this conversation with John to be incredibly useful and we think you will too, so go ahead and listen.

Outline of This Episode

  • [1:13] Who the heck IS this guy, John Parkes?
  • [2:07] Is the Facebook Ads platform still a good option for internet marketers?
  • [5:33] Creating ads that hook people in, so you can grow your business.
  • [11:11] You have to keep in mind that Facebook is a “scrolling” platform.
  • [14:08] How does curiosity play into a good Facebook ad?
  • [16:53] When should you use video vs an image or still ad?
  • [23:10] The role custom audience lists play in effective ads.
  • [27:30] The best way for newbies to Facebook Ads to get started.
  • [31:35] The biggest bone-headed mistakes people make with Facebook Ads.

Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License

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