Mar 26, 2020
If you are an entrepreneur who is currently using Facebook Ads or is planning to use them, this episode is one that you don’t want to miss. In today’s episode, Dean shares his personal experience on how one mistake cost the suspension of his account.
He outlines the events that led to the suspension, the steps he took to appeal his case, and how he was able to get his account reactivated.
He also gives his takeaway from the experience so you can avoid going through the trouble and not have the same effect on your business. Stay tuned until the end of the episode to hear from James about how you can increase the value of your business.
You may not be doing anything wrong at all, but you can still face problems. – Dean Holland
Outline of This Episode
- [03:45] What happened to Dean’s business
- [12:45] The reason why Dean is still using Facebook Ads
- [21:03] Getting the sales letter reviewed by a compliance company
- [30:45] Takeaways from the whole ordeal
- [35:15] Why you should begin with the end in mind
Why Dean’s Facebook Ad account got deactivated
A couple of days ago, Dean received an email from the Facebook Ads Team informing him that his account has made a violation of its policies, which lead to deactivation of his account. This wasn’t the first time that Dean’s account has gotten suspended because it occurred last December, where it was ruled as a mistake.
Although it was never specifically stated which policy was infringed, Dean’s appeals were left on deaf ears, and his entire business management got terminated, preventing him from creating any ads for his business.
What the compliance agency recommended
Luckily, the employees that were handling Dean’s advertising had contacts with people who deal with compliance concerning written text, and Dean sent out a copy of the sales letter.
The recommendation of the compliance agency was to avoid focusing on statements that mentioned either personal attributes or overpromising results. Either of these two instances may have been the cause of the violation. Dean suggests to anyone who uses Facebook Ads to avert from using these kinds of statements to prevent problems.
Lesson from the whole experience
Dean realized that he was far too dependent on only one channel for a source of new customers. Instead of investing in only one platform, he should not have stopped using other channels.
Entrepreneurs should learn how to diversify their traffic sources, create redundancy in the systems that they currently have, and become aware of the climate that they operate in so they can understand the macro picture of things and be able to adjust accordingly to day to day things that may come up.
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Connect With James and Dean
James P. Friel:
- CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
- Facebook Group: https://www.facebook.com/groups/hustledetox/
- Site: www.jamespfriel.com
- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
- Interested in being a guest on the show?
Dean Holland:
- Blog: www.DeanHolland.com
- FB Page: https://www.facebook.com/DeanHollandHQ
- Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/
Just The Tips Podcast:
- Facebook Page: https://www.facebook.com/justthetipsshow/
