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Jan 4, 2018

Today’s guest on Just the Tips has done something that, as far as Dean and I know, is nearly impossible: Built a thriving, rapidly expanding business while also raising four boys. Jaime Cross is the founder and CEO of Mighty in Good handcrafted bath and body collections, and her story is truly inspiring. It’s not just the fact that she’s built a successful business while balancing family life, it’s that her business has philanthropy hardwired into its model. If you’re looking for something to listen to that will get you fired up and inspired for the new year, this is the episode you were looking for.

A company built around impact, not profit

Jaime told us an incredible story of being home with her first chil and having a literal dream that became the blueprint for Mighty in Good. She says she can still see the dream and the blueprint to this day, and she’s never strayed from that vision. And as she tells us, she believes that if you run a profitable company, it’s your duty to give back, so Mighty in Good has partnered with organizations to help fund work to stop human trafficking, and donated products to chemotherapy patients to help them feel better. And the company makes organic sex oil. So really, all the bases are covered here.

How Jaime slew Goliath

Jaime says that her vision for her company has allowed her to compete directly with the big players in the skincare industry, by focusing on their values and what makes their products so different and so important to people. And that has made Mighty in Good the fastest growing organic skincare company in the world right now. She allowed us to share what their monthly revenue is, and I’m not going to put it in here, you’ll have to listen. And you’ll want to hear Dean’s mind being blown live on air, as well.

Better the pain of discipline than the pain of regret

Jaime talks about how entrepreneurs need to have the proper mindset for growth, and for overcoming obstacles, in order to achieve their dreams. She told us about a quote she has “inscribed anywhere I can have something inscribed” that reads “Better the pain of discipline than the pain of regret.” And as she says, that mindset encompasses a number of different viewpoints, including forcing yourself to do difficult things, but also surrounding yourself with people whose skills complement yours. It’s a really insightful and inspiring conversation that’s perfect for anyone at any stage of the entrepreneur growth chart.

Own your audience

Jaime is so forward-thinking in terms of where her industry is going and where her business within the industry is going. She read the tea leaves about wholesaling and selling through retail, and turned instead to e-commerce and click funnels where her company can interact directly with its audience, and she’s never looked back. This is truly an episode that will get you motivated, and get you thinking about your own path. If you listen to one episode of a podcast in 2018, make it this one.

Outline of This Episode

  • [2:55] How Jaime built a company while raising four kids
  • [7:27] How MiG took on the big competition
  • [10:02] What changed everything for her business
  • [15:15] The spiritual side of money
  • [17:52] Jaime’s formula for a successful business
  • [23:03] How to own your audience

Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland: