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Feb 27, 2020

With over forty years of experience as an entrepreneur, Bill Cates can tick off the boxes for having started, built, and sold two successful book publishing companies. He has devoted the last twenty-five years to the art and science of relationship marketing.

In today’s episode, Bill joins James and Dean to explain...

Feb 20, 2020

Search engine optimization is a methodology used to increase traffic to a website by obtaining high-ranking placement in search results pages. But all of the tools and strategies for SEO can be overwhelming to beginners. 

Today’s guest, John McAlpin, is the SEO Director at Cardinal Digital Marketing and writes...

Feb 13, 2020

Have you ever seen something at a store, thought about buying it, but ended up leaving with nothing? There are a few factors that come into play when we’re making purchasing decisions. For example, we might not buy if the salesperson doesn’t explain the product clearly, or the packaging isn’t appealing enough.

Feb 6, 2020

For a while now, listeners have been asking James and Dean for updates on what they’ve been up to. Most of the time, they have guests who discuss their businesses. In this episode, your hosts share more about their own companies and what they’re doing when they aren’t recording the show.

E-commerce has become...