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Uncover Hidden Profits In Your Business With Brandon Fong, Ep 186

Feb 25, 2021

Cold outreach is one of the most misunderstood methods of growing your business, which is why it’s also among the most feared and especially, the most mishandled. 

 

Whether it’s reaching out to get on a podcast or to start a conversation with a potential client, cold outreach has HUGE growth potential for your business. The key is doing it correctly, something Brandon Fong, our guest in this episode, is going to help you with.

 

After three years managing a 100,000-plus person email list and sending millions of emails, Brandon’s discovered a formula that compels people to take action. He even used it to get himself booked on Just The Tips!

 

Tune into this episode to get Brandon’s simple three-step cold outreach formula for inspiring even cold prospects to take action.

 

Brandon’s also got an exciting free gift exclusively for Just The Tips listeners that you can start using IMMEDIATELY to uncover hidden profits in your business with the use of cold outreach (and do so without sounding like a stalker).

Is It Really Success If You’re Miserable?

One thing Brandon teaches his students is how to grow your business while also enjoying happiness, health, and relationships. There are a lot of people in the world who, from all appearances, are successful, yet hate everyone and everything. Having “all the things” doesn’t mean you’ll feel successful, so tune in to hear how to avoid ending up with a business and a life you hate.

The #1 Cold Outreach Mistake Everyone Makes

A painfully high percentage of cold outreach attempts start the same way: With the person reaching out talking about how great they are, how many employees they have, what they do, their years of experience, and so on. Leading with you and your qualification is a surefire way to get your email or social post ignored by cold prospects. Tune in to hear why this method is destined to flop, and learn an effective way to communicate with cold leads.

No One Calls Me James P.

James gets loads of cold outreach LinkedIn messages, and it’s very clear which ones are generic (probably copy and pasted or automated), vs. from people who’re truly serious about working with him. One dead giveaway is when they call him James P. Though he’s listed as James P. Friel, nobody calls him James P. Systems definitely have their purpose, but when it comes to cold outreach they often backfire. Instead of automating or being generic, use Brandon’s three-step cold outreach system (which he’ll tell you all about in the episode).

A “Backwards” Way To Get A Yes

Inspired by an FBI negotiator’s tactics, Brandon teaches his students how to get a Yes by getting a No. It’s called a no-oriented question. Saying yes requires us to give away our time, our energy, and our effort. We’re committing to something. Saying no, on the other hand, feels much safer and much more secure, instead of feeling like you’re being backed into a corner. Tune in to hear exactly what a no-oriented question is, and how to use it to make prospects feel safe agreeing to talk to you.

You’re Dealing With Human Beings

The normal rules of social interaction seem to go out the window when we’re communicating virtually vs. in person, and it leads to bland, desperate, forced attempts to inspire action. Never forget that even when you’re contacting “a business,” what you’re really doing is reaching out to a human being. Tune in for Brandon’s tips on how to connect like a human being, while still being professional, and finally get a Yes instead of ignored or turned down.

Outline of This Episode

  • The Magic Connection Method [6:10]
  • How to be rich and miserable [10:51]
  • Overcoming your fear of cold outreach [16:01]
  • Make it easy to say yes [20:05]
  • Standing out in a sea of noise [23:58]
  • Use no-oriented questions [28:03]
  • Stop trying to force it [32:12]

Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

JTT Facebook Page - https://www.facebook.com/justthetipsshow/

JTT Listeners Free Portal: www.JTTShow.com