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Nov 29, 2018

On today’s episode of Just the Tips, Dean and I welcome a good friend of ours, Rachel Pedersen, aka the Queen of Social Media, aka the woman who dethroned the previous Queen of Social Media, Dean Holland. Rachel is the founder of Social Media United and is a top social media marketer and consultant, and leading authority on storytelling through social media and Facebook ads. She’s so in-demand she’s doing this interview from the back seat of an Uber, and we’re so glad to have her.

How to be more engaging on social media

Rachel told us about how for a long time, she worked in a buttoned-up corporate job, and so when she discovered social media and began using it for marketing, one rule rose above all else: Be yourself. And that wasn’t easy for her at her corporate job. And as she says, even making that decision was so difficult—abandoning the safety net of corporate. But as you’ll hear on this episode of Just the Tips, Rachel is a natural when it comes to social media, and she’s especially talented at helping others leverage social media. You don’t want to miss this.

How to find clients on LinkedIn

According to Rachel on this week’s episode of Just the Tips, LinkedIn is highly underrated for entrepreneurs. It’s not sexy or fun with a lot of bells and whistles, but as she’s shown me in the past, LinkedIn can be a highly effective lead-generation tool. LinkedIn is all about building and expanding your network, which means you’re expanding your opportunities to find clients. So we use Dean as an example of someone who is vaguely aware of social media, and walk him through how he can get started using LinkedIn to grow his business. This is a conversation you don’t want to miss.

Which social media platform should you focus on for your business?

Instagram, Facebook, Twitter, LinkedIn, Snapchat—there are so many platforms these days that business owners are told they should be on. But really, what’s best for your business? Rachel says there isn’t as much of a demographic difference depending on the site (except Pinterest, which is about 70% women). This may surprise you, but Rachel suggests that Instagram is probably the most difficult platform to grow organically. As she says, unless you’re a celebrity, it’s very difficult to get people to care about your photos. Rachel tells us on this week’s episode of Just the Tips that you’re better off investing your time where your audience is.

The biggest mistake entrepreneurs make on social media

Here’s the thing: Even your customers who love you don’t want to hear about your product all the time. And that is the one big, major mistake that Rachel sees entrepreneurs making all of the time. If you’re supposed to be yourself on social media, you wouldn’t talk about your product to your friends and family all day long, right? Organic social media just isn’t about products, it’s about So how do you make people care about what you’re doing on social media? Rachel tells us all about it on this week’s episode of Just the Tips.

Outline of This Episode

  • [3:46] How people can be more engaging on social media
  • [5:09] The fundamentals of making viral posts
  • [7:27] Why Rachel left her 9 to 5
  • [9:51] How Rachel got her business off the ground in six months
  • [15:30] How to get started on LinkedIn and generate leads with almost no effort
  • [22:30] Which social media platform should you focus on?
  • [23:40] How to invite people in on social media
  • [27:22] What are some strategies for social media ads?

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned

Connect With James and Dean

James P. Friel:

Dean Holland: